1. Introduction

Employee engagement is crucial for any thriving company but carries even more weight in small businesses where each team member's contribution directly impacts the company's success. Defined as the level of emotional investment and commitment employees feel towards their company, engagement profoundly influences both their productivity and overall company performance. In smaller enterprises, the benefits of high engagement include more robust productivity, stronger collaboration, and higher employee retention rates. However, small businesses also face distinct challenges in fostering this environment. Limited resources can make it challenging to match the salaries and benefits offered by larger companies. Opportunities for advancement may be fewer, potentially stifling the career aspirations of ambitious employees. Additionally, the necessity for employees to wear multiple hats can lead to role confusion and eventual burnout if not managed effectively.